Why conversation beats clicking
Finding the right room on a hotel website can feel like completing a tax form: pick dates, select occupants, open every rate plan, confirm pets are allowed, then start over on mobile. Guests are used to WhatsApp‑style simplicity everywhere else, so they disappear the moment friction appears.
Murai Chat replaces those forms with one friendly chat box. Type “Pool‑view room for two adults and a child this weekend” and an answer arrives in seconds—pulled from the same live prices and availability your site already displays.
Powered by your booking engine, branded for your hotel
Behind the scenes Murai talks to PHOBS, the booking platform trusted by hundreds of properties across the 32 countries. On the surface, however, the guest sees only your brand voice. For example:
- On Nice Hotels they chat with “Ask Ana” about thermal‑spa deals.
- At Very Nice Hotels it’s “Val Bot” highlighting Stay + Dine packages on the Adriatic.
- In My Hotel “M‑Guide” recommends family suites near the Azores.
One engine, many personalities—Murai can be embedded in any existing platform.
What guests can do in a single message
Using the chat completely transforms the booking experience. It becomes more personalized and human-centric. Imagine this example:
Guest: “We’re two adults with a dog, arriving this Friday. Budget under €200.”
Murai Chat:
- Deluxe Park‑Side Room – €182/night · Pet‑friendly · Free parking
Can add breakfast for €15 pp.
[Book now] [More like this] - Superior Pool‑View Room – €197/night · Pet‑friendly · Balcony
[Book now] [More like this]
The guest taps Book now → lands on the booking page → enters card details → done. No more searching, no abandoned carts.
Booking is now as simple as typing into a chat window — and for power users, voice recognition is also supported.
Typical requests
There are now many ways you can chat with the booking system. Here are just a few common examples of how this can be used:
- Quiet double room for this Friday, under €180.
- Two connecting rooms, one wheelchair‑accessible, check‑in 18 July.
- Travelling with a dog, need beach access.
- Anniversary package in November that includes a spa treatment.
The chat interface makes interacting with the booking system faster, more intuitive, and more human.
Benefits for customers and team
The main benefit of using this solution is a completely different, more human-like user experience. But that's just the beginning. There are several other advantages—for both guests and your team.
For guests
- Instant clarity — stop guessing which rate fits.
- 24/7 service in mutliple languages.
- Personal touch — it feels like talking to a human.
For your team
- Inbox relief — repetitive “Do you allow dogs?” emails disappear.
- More direct bookings — early adopters see conversion jumps of 15–30%.
- Actionable insights — dashboard reveals the real words travellers use.
The takeaway
Guests don’t dream in filters; they describe wishes. Murai Chat for Hotels turns those wishes into bookings—using the system you already trust, styled exactly like your hotel, and live before your evening shift starts.
With AI and chatbots becoming more common in every corner of digital interaction, the user experience is set to transform. Traditional forms will soon feel outdated, replaced by interfaces users are already comfortable with — conversational, ChatGPT-like prompts.
Companies that are first to adopt this shift will gain a significant advantage, earning both higher-quality engagement and increased trust from their users.
By Borut Terpinc
